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Distribution Analysis
Subscribers: 60%
60% of our readership are loyal subscribers who receive Branson’s Review in the comfort of their own homes.

Profile
• Visit Branson several times a year.
• Stay an average of 4-5 days.
• See an average of 2-3 shows a day.

Activities In Branson
• 96.8% Shows
• 81.3% Dining
• 81.2% Shopping
• 70% Theme Parks & Attractions
• 69% History & Scenery

Geographic Diversity
• 13.1% Missouri
• 9.9% Texas
• 9.7% Illinois
• 6.6% Iowa
• 5.7% Kansas
• 5.3% Wisconsin
• 5.3% Arkansas
• 5.0% Oklahoma
• 4.8% Minnesota
• 3.8% Indiana
• 3.0% Ohio
• 3.0% Louisiana
• 2.2% California
• 2.0% Florida
• 19.1% All Others


Travel Professionals: 10%
10% include 2500 travel professionals from a
targeted, qualified and controlled database.
• American Society of Travel Agents
• National Tour Association
• American Bus Association

Intercept Marketing: 10%
10% are placed in each guest room of several quality
lodging facilities in the Branson area. These properties are also
among an elite group of hotels/motels/resorts that consistently
have high occupancy ratings.

Media: 5%
5% consists of local, regional and national media. This puts our advertisers directly in
front of more than 1,000 travel writers, entertainment writers and various news editors.

Business & Marketing Professionals: 5%
5% are sent directly to business and marketing professionals in the Ozarks.
This includes all members of the following organizations:
• Branson/Lakes Area Chamber of Commerce
• Forsyth Chamber of Commerce
• Hollister Area Chamber of Commerce
• Table Rock Lake - Kimberling City Area Chamber of Commerce

Newsstand Sales: 5%
5% are sold to readers through various locations in Branson and the surrounding areas.
• Airport Newsstands
• Convenience Stores
• Gas Stations
• Grocery Stores
• Restaurants
• Retail Stores

Note: Statistical data was provided and prepared independently
by student marketing majors at College of the Ozarks
under the direction of Dr. Steve Jones.

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