Distribution
Analysis
Subscribers: 60%
60% of our readership are loyal subscribers who receive Bransons Review
in the comfort of their own homes.
Profile
Visit Branson several times a year.
Stay an average of 4-5 days.
See an average of 2-3 shows a day.
Activities In Branson
96.8% Shows
81.3% Dining
81.2% Shopping
70% Theme Parks & Attractions
69% History & Scenery
Geographic Diversity
13.1% Missouri
9.9% Texas
9.7% Illinois
6.6% Iowa
5.7% Kansas
5.3% Wisconsin
5.3% Arkansas
5.0% Oklahoma
4.8% Minnesota
3.8% Indiana
3.0% Ohio
3.0% Louisiana
2.2% California
2.0% Florida
19.1% All Others
Travel Professionals: 10%
10% include 2500 travel professionals from a
targeted, qualified and controlled database.
American Society of Travel Agents
National Tour Association
American Bus Association
Intercept Marketing: 10%
10% are placed in each guest room of several quality
lodging facilities in the Branson area. These properties are also
among an elite group of hotels/motels/resorts that consistently
have high occupancy ratings.
Media: 5%
5% consists of local, regional and national media. This puts our advertisers
directly in
front of more than 1,000 travel writers, entertainment writers and various
news editors.
Business & Marketing Professionals: 5%
5% are sent directly to business and marketing professionals in the Ozarks.
This includes all members of the following organizations:
Branson/Lakes Area Chamber of Commerce
Forsyth Chamber of Commerce
Hollister Area Chamber of Commerce
Table Rock Lake - Kimberling City Area Chamber of Commerce
Newsstand Sales: 5%
5% are sold to readers through various locations in Branson and the surrounding
areas.
Airport Newsstands
Convenience Stores
Gas Stations
Grocery Stores
Restaurants
Retail Stores
Note: Statistical
data was provided and prepared independently
by student marketing majors at College of the Ozarks
under the direction of Dr. Steve Jones.
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